We used the following criteria to evaluate our loyalty program software list: Evaluation Criteria Want to launch your own loyalty program? To help you get your loyalty program off to a good start, our team has done in-depth research on the leading loyalty program software tools. Customer loyalty program software: Our evaluation criteria Marketing automation: Automate the distribution of rewards once they are earned to save on time and hassle of performing routine tasks. Set up multiple rewards, conditions to earn rewards, and reward structures, if that’s what your business desires.ĭetailed tracking: Loyalty program software gathers and aggregates data on customer behavior, so you can design and adapt a program that truly motivates customers to keep purchasing from you. Reward flexibility: Design your program and rewards to meet the specific needs of your business. Instead, all the loyalty program info is stored on their phones, for the maximum convenience and reward. Lets customers go cardless: Program members don’t have to worry about remembering a physical card. Why use software to run a loyalty program? Here is an overview of the main benefits: A fairly constant part of this program, though, is the guaranteed $5 for every $100 spent in the store. The program’s discounts change weekly, and Petco runs many limited-time promotions for cardholders. They also offer a points system that leads to a $5 off coupon. Their Pals Reward program offers cardholders discounts throughout the store. Dunkin’ also sends out a birthday reward and other coupons to Rewards members.Īnother well-known loyalty program is Petco’s. If you make purchases through your Dunkin’ Rewards account, you accumulate points, which you can eventually redeem for free beverages. Here are two examples of popular loyalty programs:ĭunkin’ has a popular loyalty program. Nowadays, loyalty software is available, so instead of using a physical card to track purchases, tracking can be done within an app. Most early loyalty programs provided the customer with some sort of reward tracking card. Many types of businesses use loyalty programs, including airlines, restaurants, and ecommerce retailers. This happens after a customer makes a certain number of qualifying purchases. A customer loyalty program offers a discount, a free item, or specific merchandise as a reward. Customer loyalty programs reward customers for making frequent purchases, in the hopes of driving customer loyalty. Customer loyalty programs can also help increase retention and profit.Ī loyalty program – not a referral program – is a type of rewards program. What is a loyalty program?Ī good way to increase the likelihood of returning customers is to set up a rewards or loyalty program. Thankfully, customer loyalty program software makes running these types of reward programs easy.īut what is loyalty program software? How can you compare loyalty software to find the best fit for your business? We’ll help you answer these questions in this comprehensive guide to loyalty program software. These programs make the customers who already love coming back even more incentivized to do so. Business can also segment their customers and target them with specific deals based on their behavior.A variety of businesses use loyalty programs as part of their marketing strategy. Loopy Loyalty lets users track key business metrics to analyze the return on investment of each loyalty program. Restaurants can further trigger notifications to the customers’ mobile device when they are close to a participating store. The solution offers a web tool which allows users to issue stamps to the customers from remote locations as well. Loopy Loyalty enables small businesses to create digital stamp cards, which support single rewards or multiple rewards for customers. Key features enable users to design digital stamp cards, manage transaction histories and export customer data. The solution can be accessed via native mobile apps available for Android and iOS devices as well as desktop devices. Loopy Loyalty is a cloud-based customer loyalty program solution for businesses such as restaurants, gyms, bars, coffee shops, fitness centers and massage parlors.
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